As we wrap up 2013 and look ahead to a new beginning in 2014, this is a good time to evaluate our marketing efforts. What did you do in 2013? Did you achieve your desired results and goals? What do you have planned for 2014? Here’s a few general things to consider:
Repeat: Some marketing ideas work every time. These are the ones you want to repeat. You can refresh the idea but repeat the concept.
Revise: Marketing efforts have multiple factors. If you don’t get the expected results, try revising each element before you decide to retire it. Evaluate the design, offer, message, target audience, timing and deliverance.
Retire: So you’ve tried it repeatedly. You’ve revised and evaluated, but you’re not getting the results. Then you may want to retire the idea…at least for now.
Results: You can’t rely on luck or your results will vary and your marketing budget will be wasted. It takes planning. research, strategy, implementation and evaluation. That’s why we are offering a free consultation of your marketing plan and collateral material. Make the most of 2014 and let us help you get the results you want. We offer direct mail printing, graphic design, promotional products and printing services.