Category Archives: Branding

7 Branding Mistakes You’re Probably Making

Your brand is your reputation. Make sure you have a good one. So you’re a small business owner. Your doors have been open for quite some time, you have a few regular clients, and your website is up and running. And yet, your phones do not seem to ring as much as you expect. You paid for a digital marketing campaign. You have a great … Read More

5 Tips for Creating a Brand Logo

A company’s first brand logo design is hardly ever its last. The progression of design is reliant upon skepticism. Frustrating? Of course. Rewarding? Ultimately, yes. Designing a logo is as daunting as writing a cover letter for a new job. The only difference is that instead of having an entire page to describe yourself, you have one image to capture who you are as an … Read More