Category Archives: Uncategorized

Google’s Mobile First Index: 5 Experts Weigh In

If there’s anything you get from this post, let it be this: the idea of maintaining two separate websites is a thing of the past. Thanks to the mobile first index, desktop and mobile are now forever joined in Google’s eyes. They are peas and carrots, peanut butter and jelly, Ginger Roger and Fred Astaire. Google’s mobile index is quickly becoming (or some would say already … Read More

5 Tips for Creating a Brand Logo

A company’s first brand logo design is hardly ever its last. The progression of design is reliant upon skepticism. Frustrating? Of course. Rewarding? Ultimately, yes. Designing a logo is as daunting as writing a cover letter for a new job. The only difference is that instead of having an entire page to describe yourself, you have one image to capture who you are as an … Read More

Socializing Your Company: Social Media B2C Marketing Strategies for 2017

If you’re lucky enough to run a Business to Consumer (B2C) Company, you’re lucky enough to develop personalized social media B2C marketing strategies. Daunting? A little. But does this allow for creative expression? Absolutely. Social media B2C marketing strategies are your company’s legitimate excuse to execute your creative vices. Unlike B2B marketing, where you have to align your language to industry expectations, B2C marketing allows … Read More

Get Found Online

7 Small Business Website Tips for 2017 Designing a bad website can be like showing up to a first date with spinach in your teeth. From outside you seemed to have such potential, and then you opened your mouth and immediately turned off a potential suitor. Instead of turning away potential customers, design your website to invite them in, enticing them with colorful content and … Read More

10 Expert Views on Print vs. Digital Marketing

Has the student surpassed the master? Here’s how I see it: What’s the point in online dating? To eventually meet someone in person. What’s the point in ordering something online? So you’ll receive it in person. What’s the point in engaging in social media? So you can share what you’ve done in person. This is how marketers should look at print and digital media. The … Read More